JAmie joslin king

Hi, I’m the slay coach.

I’m a business mentor and educator. I teach coaches and experts the simple way to build a global brand, and do more of what they love, selling what they know. 

I’m extra, my work is simple.

My Entrepreneur Story

Crying in a dirty airport bathroom, almost 10 years ago, I did it. I walked away from the fancy, successful, comfortable corporate travel job that separated me from my babies.  I was a new mom of 2 who knew my life message and purpose weren’t wrapped up in the values of a massive health insurance company. Pumping milk in a dirty airport bathroom, I called my husband to tell him that…

I Quit…

A new stay-at-home mom I gave my first go as an online health and fitness coach and started creating on this new thing called social media.  I didn’t know what I was doing for the first 2 years, then I cracked the social brand and content code. 

And in 2017, business blew up! I launched The Slay Coach, the Summit of Slay conference, and networking events. I was making 6 figures a month and thought I was on top of the world, until I burned out. I wasn’t building a business. I was building another 9–5 trading time for money.  So I went all in on Slay School and pivoted to a simple passive income model.

Those brands have gone on to generate 2.3 million dollars in sales. Over 1.1 million of that revenue came just from The Slay School, where I teach coaches and experts the simple way to package, sell, and automate their online businesses. I’ve helped 18 of my clients cross the 7 figure a year mark, hundreds generate 6 figure brands, and collectively, my students have made over 25 million selling their knowledge and services.

I’m the best kept secret mentor behind some of your fave brands. I’ve mentored dozens of the top self development and business podcasts, celebrity creators, and best-selling authors behind the books you love on Amazon and at Barnes & Noble.

When I’m not helping coaches and brands, First and foremost… I’m a mom of 3 amazing kids.  A volleyball and basketball mom and coach. I run a non profit called Volleyball For All whose mission is to fund the next generation of elite athletes.  I had adhd, and I run on caffeine, Dolly Parton quotes, and cat cuddles.

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Brand Values and Storytelling

The simplest way to scale your brand or business is to clearly define your brand values, and tell a story that connects to them. The fastest way to fail is to take any action out of alignment with those values.

Coaching and Mentoring

Coaches and mentors have changed my life, and kept me on the path I was meant to be on. Where I’m from, my life could have looked a lot different without leaders and mentors who cared. I love coaching, and I love to pay it forward to the next generation.

Social Media Growth

This is not the place to learn the latest algorithmic hack or trend. I teach simple and timeless ways to build a brand, following, and community online and in real life. I keep it simple so you don’t have to learn the latest gimmick to grow your audience.

Personal Branding

In 2024, if you have a pulse, you will have a brand. Your brand is your promise of the unique impact you're set to make in the world. It introduces you before you speak, and opens doors to your wildest dreams.

Creating Your Signature Offer, and selling what you know

I’ve served over 4,000 students in my courses and coaching. The coaching and information industry has not even begun to scratch the surface. I’ve consulted for multibillion-dollar companies in Silicon Valley. We simplified helping the helpers.

ADHD Tips: Alternative Success

It wouldn’t be right if I left out help for my neurospicy friends and parent entrepreneurs. Entrepreneurship isn’t for everyone... but for folks in these categories, entrepreneurship is our medicine and poison. Overwhelm and burn out are real. But I’ve found that biz gets really easy, when you make it simple.